Bringing unique, modern European design to Asia, IROCO Design is among the very few firms here offering creative and design solutions in furniture rental and installations for the world of events, locally and regionally, as well as the sale of design solutions to the world of architects and interior designers
Alex Henrich, co-founder and creative director of IROCO Design, doesn’t mind rolling up his sleeves. Previously in banking, Henrich does most of the creative work at IROCO, from designing the company’s catalogues and providing creative consultancy for clients, to working at his workshop prior to delivery. He works in partnership with his wife, Sonia Jackson, who takes care of business development and servicing accounts.
Located in the industrial district of San Po Kong, IROCO provides design solutions for a wide range of events, sells and rents high-end designer furniture from Europe. “We’re passionate about design, and we’re making beautiful original European designs available in Asia, whether for events, for your home or for hospitality. If you’re renting and planning a corporate event, exhibition, trade show, photo shoot, wedding or private party, we can provide you with creative ideas, fabulous furniture and flawless delivery services,” Jackson said.
Originals Only, No Replicas, Please
This unique service, combined with the couple’s sharp eye for detail, as well as for playful and unusual designs, has attracted many professionals in the architecture, interior design, hotel, restaurant to purchase its furniture, as well as corporate event and exhibition fields to rent their iconic furniture. Some of its furniture can be illuminated in different colours. Most importantly, they are reusable, which is better for the environment.
“Authenticity is something we are proud of. We do not deal in replicas. That’s why many prestigious brands and international art fairs came to us for help. We promote original design, bring the latest trends to Asia, and reach events and brands that previously had no access to these designer brands. Furniture rental also means less waste is produced, and hence less burden on landfill sites,” she said.
InvestHK’s Creative Industries team keeps in regular contact with IROCO Design to understand its needs. Jackson also thinks setting up a business in Hong Kong is extremely easy for SMEs and startups. “It’s a great place to start a business. The people are very willing and helpful, and everything is set up in a way that makes it easy. We hope that in the future more public resources will be put into developing creative talent and the industry as a whole,” Jackson said.