Mr Loveland

Lowland and Lowseat, two seating systems designed by Patricia Urquiola for Moroso in 2000, are revised and ‘reused’ through a different approach to sustainability, which enhances an existing product by transforming it into an (ever)green piece. In the Loveland upholstered system, elegantly coherent with the original design, seats and backrests are softer and gentler, while the tubular steel has been replaced by solid wooden bases. The new design choices enhance the architectural qualities of the series while maintaining the sophisticated rationalist mood of this sofa, as a stand-alone piece or in a composition.